Courtesy of Tourism Tasmania
Lonely Planet has named Tasmania one of the world’s top regions to visit in 2015 in their Best in Travel 2015 publication. Tasmania is ranked at number 4 in the best ten regions and is the only destination in Australia and New Zealand to feature in Lonely Planet’s three ‘best of’ lists, covering the ten best regions, cities and countries to visit next year.
This is great news for Tasmania and the state’s tourism sector. Tourism Tasmania will pursue a range of marketing opportunities during 2015 that take advantage of this announcement and encourage more people to travel to the state throughout the year. Not wanting to keep all this good news to ourselves, we placed this ad in today’s national media.
Operators are also invited to make the most of this announcement. To help with this, Tourism Tasmania and Lonely Planet have produced a marketing tool kit. It includes downloadable images, a public relations guide and a media release template that operators can use until the end of 2015.
Visit the Lonely Planet website for more information.